An award-winning Creative Director/Copywriter/Producer/Director, Peter Baloff has led the advertising efforts for some of America’s top corporations. He has built a reputation as someone who knows how to build brands in all marketing venues, including retail, direct, web, B2B and affiliate. He holds several records in direct response advertising and was the key player in launching six companies that realized at least 9-figure sales in their first 18 months of business.
In addition, Baloff has written and produced movies and television shows for most of the major studios and networks. He has also directed hundreds of commercials and long-form shows for some of the world’s largest advertising agencies and Fortune 500 companies.
After winning the Norman Lear Award for Playwriting as well as the David Library Award for Playwriting, Baloff moved to Los Angeles to write for film and TV. Over the past 25 years he has sold over a dozen screenplays (6 produced). Baloff has also worked on numerous network shows and television specials. He is recipient of the prestigious Writers Foundation Award for Best Screenplay for Quicksand; No Escape, starring Donald Sutherland.
His directing credits include: Bally Total Fitness, Sitmar Cruises, Avon, Hallmark, NBC-Universal, Capitol Records, Warner Records, Monex, Nioxin Hair Care, Apple, Columbia Pictures, Blue Cross of California, Jenny Craig, NuSkin, United Negro College Fund, TRW, Metabolife, Boston Medical Group, LifeVantage and Dreamworks Television.
Baloff received his M.F.A. in Directing from the University of Florida where he received the Presidential Recognition Award and recently was honored with the Alumni Outstanding Achievement Award.